The Cognitive Intelligence era goes further with AURA

Big Data, Artificial Intelligence and Cloud are the three most important features that are going to dominate the next generation of applications and software. This is a fact, and Telefonica, one of the most important Telecommunications company in the world, has presented in the Mobile World Congress (MWC) the proof that they bet so seriously in that way. They have presented AURA.

AURA is a cognitive intelligence agent for mobiles that is completely build trough AI, BD and Cloud technologies. This application has been created with the aim of giving to the customers the real power of these technologies when they work together. 

This application is a virtual agent build by the latest technologies of Telefonica and its partners to give to the users a complete experience interacting with the virtual agent that they have named AURA. 

José María CEO and Chairman of Telefonica presenting AURA

The skills that the customers can use it are so useful because this is what a virtual agent should do by its users, do useful things to help us to do our life easier and more personalized. 

In the same way I have talked about the skills but I haven't said any of it, so in the presentation they presented some of the skills that AURA can do for you and I can assure you, that a part from useful, these skills are awesome. When I say useful and awesome I am referring to skills like telling you with a notification if is happening a crisis in your city, and they sent you this notification if you are in the city or if you use to live there. And I would like to highlight this because this is the real usage when technologies like AI, BD and Cloud work together. Just in this same way, they have analyze the people's behaviors during other crisis that have happened and they can tell you how the crisis is going to develop. I think that this is a clear example of a useful and awesome skill because further of being cool to find a new way to use these technologies, this virtual agent can save your life and this is something that all of us we should consider. 

Chema Alonso, Chief Data Officer of Telefonica
during the presentation with HoloLens:

But if you don't know Telefonica, be patient because in the presentation, they invite to the stage some of the partners that are working with them in this application providing the best technologies and more usability to this app. Among the people that were invited to appear in the presentation, were Peggy Johnson, Executive Vice President of Microsoft; Christopher Fabian, Senior Advisor on Innovation to the Executive Director of Unicef; Sheryl Sandberg, Chief Operating Officer on Facebook; Javier Olivan, Vice Presiden of Growth on Facebook, among others between we have (of course) Jose María Alvarez-Pallete, Chairman and CEO of Telefonica. 

I think that naming this people we should know or imagine the importance of this application. 

But from all this people I would like to comment the paper of Facebook and Microsoft in this association. Facebook is going to work together with Telefonica to alert the people in case of crisis in any way as I have said before. And this could save a lot of lives. In the way that they work with Microsoft, they have access to the technologies that they have and this is key features to them because as was said in Captain America : "together we win and separately we fall" (or something similar). 

In last point I also would like to comment the importance that they show AURA inside Amazon Echo. Yes, it is, I don't know exactly how this partnership goes but if they can use the Alexa's skills, this could give AURA a lot of skills and the usability, because Alexa has reach the 10,000 skills that could be an amazing improve to AURA. 

Finally I would like to say that from my point of view this is the real first all-in-one virtual agent of the next generation, because this virtual agent that you control with your voice (of course you control AURA with voice) can do a lot of the things that we have dreamt in the lasts years all in your pocket and using in a correct way your data at the same time that is data is applied with AI and BD. Also in the same time using the Cloud and techniques of machine learning to be more intelligence. 

The next generation of Cognitive Intelligence application has made another big step to go further. 

Here I attach the presentation of Aura. Chema Alonso is the main presenter and he is the Chief Data Officer of Telefonica and CEO of Eleven Paths. He is also one of the most important hackers of Spain. Enjoy the presentation!!:

And if you want to debate about it, please comment on the post and I will request as soon I can.