Big Data,
Artificial Intelligence and Cloud are the three most important features that
are going to dominate the next generation of applications and software. This is
a fact, and Telefonica, one of the most important Telecommunications company in
the world, has presented in the Mobile World Congress (MWC) the proof that they
bet so seriously in that way. They have presented AURA.
AURA is a
cognitive intelligence agent for mobiles that is completely build trough AI, BD
and Cloud technologies. This application has been created with the aim of
giving to the customers the real power of these technologies when they work
together.
This
application is a virtual agent build by the latest technologies of Telefonica
and its partners to give to the users a complete experience interacting with
the virtual agent that they have named AURA.
The skills that the customers can
use it are so useful because this is what a virtual agent should do by its
users, do useful things to help us to do our life easier and more
personalized.
José María CEO and Chairman of Telefonica presenting AURA |
In the same
way I have talked about the skills but I haven't said any of it, so in the
presentation they presented some of the skills that AURA can do for you and I
can assure you, that a part from useful, these skills are awesome. When I say
useful and awesome I am referring to skills like telling you with a
notification if is happening a crisis in your city, and they sent you this
notification if you are in the city or if you use to live there. And I would
like to highlight this because this is the real usage when technologies like
AI, BD and Cloud work together. Just in this same way, they have analyze the
people's behaviors during other crisis that have happened and they can tell you
how the crisis is going to develop. I think that this is a clear example of a
useful and awesome skill because further of being cool to find a new way to use
these technologies, this virtual agent can save your life and this is something
that all of us we should consider.
Chema Alonso, Chief Data Officer of Telefonica during the presentation with HoloLens: |
I think
that naming this people we should know or imagine the importance of this
application.
But from
all this people I would like to comment the paper of Facebook and Microsoft in
this association. Facebook is going to work together with Telefonica to alert
the people in case of crisis in any way as I have said before. And this could
save a lot of lives. In the way that they work with Microsoft, they have access
to the technologies that they have and this is key features to them because as
was said in Captain America : "together we win and separately we
fall" (or something similar).
In last
point I also would like to comment the importance that they show AURA inside
Amazon Echo. Yes, it is, I don't know exactly how this partnership goes but if
they can use the Alexa's skills, this could give AURA a lot of skills and the
usability, because Alexa has reach the 10,000 skills that could be an amazing
improve to AURA.
Finally I
would like to say that from my point of view this is the real first all-in-one
virtual agent of the next generation, because this virtual agent that you control
with your voice (of course you control AURA with voice) can do a lot of the
things that we have dreamt in the lasts years all in your pocket and using in
a correct way your data at the same time that is data is applied with AI and
BD. Also in the same time using the Cloud and techniques of machine learning to
be more intelligence.
The next
generation of Cognitive Intelligence application has made another big step to
go further.
Here I attach the presentation of Aura. Chema Alonso is the main presenter and he is the Chief Data Officer of Telefonica and CEO of Eleven Paths. He is also one of the most important hackers of Spain. Enjoy the presentation!!: